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Guidelines on Acknowledgement of Arts Council of England funding

(excluding the National Lottery)

1. Introduction
THE ARTS COUNCIL OF ENGLAND REQUIRES ALL ITS FUNDED PROJECTS AND ORGANISATIONS TO INCLUDE THE FUNDING MARK ON THEIR PUBLICITY MATERIAL.

The ability of the Arts Council of England to continue to fund organisations or individuals depends on the level of grant-in-aid given by the Government. The degree of such support is influenced by the public's knowledge of where, how and why such investment is made. This is why the Arts Council considers it vital that every possible opportunity should be taken to identify where its funds are being applied.
Where a particular scheme should be acknowledged, this will be requested in the Arts Council's offer of funding.
Organisations and individuals in receipt of Arts Council funding should incorporate the Council's funding mark within the design of all promotion and publicity material. The precise method of using the funding mark is set out in Section 4, in addition to advice shown overleaf.
The Council should be consulted in the first instance if there are any problems arising from the implementation of these guidelines.

2. Inclusion in different media
Arts Council funding must be acknowledged in any of the following items issued by an organisation or individual, or authorised by them, in connection with their subsidised activities:

Using the mark on literature
Printed material, including posters, leaflets, flyers, season pamphlets, invitations, newsletters, ticket wallets, catalogues, programmes, brochures, reports, books, record, tape and compact disc sleeves, should carry the Arts Council's funding mark.

Using the mark on advertising
All advertising in newspapers and magazines should carry the funding mark.

Non-printed media
Any feature film, video or sound recording, television or radio broadcast of an event or production funded by the Arts Council should carry acknowledgement of this support with the phrase "This production is supported by funding from the Arts Council of England".

3. Where not to use the mark
The following items need not carry acknowledgement: vehicles, admission tickets, radio advertisements and corporate stationery, e.g. notepaper and press release paper. However, where a season of work is being announced, for example, the Arts Council's funding should be acknowledged in the text of the press announcement. On small advertisements where space is limited and to include the mark would necessitate booking a larger space, it may be omitted.
Any other items, including television advertisements and goods for merchandising, should be referred individually to the Arts Council.

4. Use of the Arts Council's funding mark
Where possible, and certainly where the Arts Council is the largest contributor, the Council's funding mark should be placed on the front of any printed material. It should be placed bottom right, 5mm from each trim. However, in some cases, it may be more appropriate to show the funding mark elsewhere, e.g. for books, on the back cover or inside the title page.
The suggested sizes of the funding mark to be used on printed material are provided overleaf. The minimum size of the funding mark is 9MM X 9MM.
It is often the case that a particular project or event promoted by an arts organisation has been supported financially by several bodies, public and private. In these cases it may be useful to determine which are the major public and private contributors.
The Arts Council's funding mark can be shown as a free standing device in a row with other marks. Its favoured position will still be on the right.
The funding mark may be used in positive or negative form (see overleaf). The normal colour of the funding mark is black on white or light background using the positive from. It may be used reversed out of black or any colour which is of sufficient strength to ensure legibility.

The Arts Council of England
14 Great Peter Street
London
SW1P 3NQ
Tel: 0171 333 0100

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